Many Ukrainian newsrooms launched membership for the first time in 2020, or redoubled stalled membership efforts. This study of Ukrainian membership models explores how to launch membership to an audience unfamiliar with the concept.
Read moreBuilding healthy membership communities: Lessons from newsrooms around the world
Many loyal readers crave a sense of community, but communities are complicated and take many different forms. In this report, four newsrooms share the diverse tactics, strategies and operational considerations that have helped them cultivate healthy member communities on their own terms.
Read moreMembership Puzzle Project is issuing its final call for research proposals
Illustrations by Momkai
As we prepare for our August 2021 sunset, we are issuing a final call for research proposals that can expand the journalism industry’s knowledge of what works – and what doesn’t – among membership models in news.
Read moreIntroducing the Membership Guide
Illustrations by Momkai
The Guide is like a little course in membership. It takes you through the steps. It tells you how to do each one. It gathers into one place the lessons people have learned as they built their membership programs.
Read moreWhat to know when choosing your membership tech stack
Getting the tech stack right can be a daunting challenge for member-driven newsrooms who don’t have an in-house technologist. Media consultant Emma Carew Grovum lays out key considerations when trying to choose the right tools for managing your membership program.
Read moreHow newsrooms can begin making data-informed membership decisions
A pillar of every successful membership effort is understanding how and why audience members come to that news organization. But answering those questions can feel daunting to smaller organizations without a dedicated audience specialist.
Read moreHere’s how 15+ member-driven organizations are adapting membership appeals, events, and more for coronavirus
The world has changed dramatically in the last month, and pillars of membership programs have had to change, too. Here’s how 15+ newsrooms around the world have adapted their membership appeals, in-person events, and roles as community connectors in order to respond to coronavirus.
Read moreCase study: How “members getting members” brought Zetland to financial sustainability
In 2019, Danish news organization Zetland had to face a hard truth: they had an enthusiastic base of supporters, but after three years, they still were not financially sustainable. So they took a gamble: if they opened up about their true financial situation and appealed to members’ passion for Zetland, could they enlist those members to become ambassadors and help them change their financial trajectory?
Read moreLoyalty is membership’s North Star. Here’s how news sites & advocacy groups measure it.
Illustrations by Lukas Kouwets, Momkai
Membership in news is experiencing unprecedented popularity, yet our industry is still searching for the best way to measure the success of membership programs. What we do know is that members’ loyalty is critical to long-term success. We surveyed available benchmarks for membership and looked at best practices for measuring loyalty metrics in real time, in news and beyond.
Read moreWant to make your journalism more memberful? Find a range of proven practices, including revenue-generating routines
Illustrations by Lukas Kouwets, Momkai
We went around the world to identify memberful routines that incorporate community members’ knowledge and produce value for news organizations. Here are practical tips from 19 news sites that show how to involve your supporters in your own site’s work.
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