Tactics

One of our goals at the Membership Puzzle Project is to help best practices travel across international borders. We’re especially eager to highlight examples that demonstrate two-way exchanges between news organizations and their members and whose interactions with members both benefit their organizational sustainability and make for better journalism.

Below, you’ll find short case studies highlighting tactics that have worked for news organizations in our network and beyond.

Have an example you would like to share? Email us at ideas@membershippuzzle.org

How DoR taught its team to be facilitators of community

Membership is a relationship – and journalists need new skills in order to build that relationship.

How “members getting members” brought Zetland to financial sustainability

Zetland turned its most ardent supporters into powerful drivers of growth and inspired their members to become ambassadors.

Here’s how the Daily Maverick tested membership before going all-in

The stakes of launching membership can feel alarmingly high. But there are ways to reduce the guesswork. 

How El Timpano co-designed its community editorial meetings

Without a system for valuing non-monetary contributions, it is hard to build routine around that work. El Timpano’s community editorial meeting is one way to do that.

29 portraits, 6 events, 28 staff: Inside DoR’s Transylvania pop-up newsroom

DoR took their whole newsroom to the town of Târgu Mureș for a week in an effort to tell the stories of modern life in one of Romania’s oldest towns and to get to know and incorporate the insights of their readers there.