We’re looking forward to a future with membership programs that audiences co-design with publishers, rich member participation opportunities to benefit journalism, and a clearer shared vocabulary. Today that starts with clear thinking regarding how we talk about and to potential members as inspired by Latino Rebels, The Intercept, and other sites.
European news startups share what their audiences have told them about the breakdown in believability – and how they’re counteracting it with small team investigations and member involvement in their storytelling.
This summer and fall we’re interviewing members to understand why they support media organizations and what other sites might do to entice them. You can use and remix the materials we bring to this work.
Members made a moral decision: this is something I should support. They placed a high value on transparency and the kind of in-depth journalism that shows them how things got this way—and how they could be different.
In conversations with publishers, we’re hearing that membership is an imperative part of their growth strategy but one that is fraught with resource constraints and audience limitations on capacity to care.
Digging into the details of robust membership programs requires a clearly-defined purpose and methods. We took our cue from human-centered design principles, which keep people at the heart of the process.
The reasons many journalists haven’t invested time in interacting with audiences are deep-seated and financial. How can we develop a more nuanced understanding of the potential value of audience engagement?
Remember back in March, when De Correspondent and New York University set up a year-long collaboration to learn about membership models in news? Today we take a big step by naming a skilled and experienced research professional to work on the Membership Puzzle Project.
I contacted a number of Dutch members of De Correspondent to learn more about why they share their knowledge with the writers, why they became members in the first place and what they think makes DC different. Here is what they told me.
At De Correspondent, writers are encouraged to define their own beats and pick subjects they are passionate about, driven to understand.