“There are no get-sustainable-quick schemes,” News Revenue Hub’s CTO Tristan Loper said recently. And no news subsidy system is perfect. Here we share some membership limitations and cautionary tales.
Leaders within membership in news want more solidarity, success stories, and tactical ideas around a few core themes. We’re creating a professional community of publishers who will learn alongside one another over the next year.
Scholars have given careful thought to the relationship between journalists and the people on the receiving end of their work: the audience, the public. Here, we review what this literature might teach us now, especially as journalist + audience interactions evolve.
Our research approach for more audience-engaged design: 1. Listen to members around the world. 2. Map their needs. 3. Turn those needs into practical questions for news sites. 4. See and share what comes out of sites’ own brainstorms. Question, encourage, celebrate.
We interviewed supporters of news sites around the world to learn what they need and want from the organizations they contribute their money, time, and expertise to. We heard that they pay more for unique news value than utility or perks. Supporters also said that they must have more spaces for quality interactions and non-traditional ways to participate.
“We can do better as an industry,” we wrote this summer. Four sites are doing just that in designing membership programs that are far from typical or transactional. Learn what they have to share about their process, progress, and travails—and why new programs must incorporate member voices.
Creating new membership relationships can feel like being in “a band that has to create a fan base without a record label,” as WTF Just Happened Today founder Matt Kiser said. Hear from him and staff at another independent site, Honolulu Civil Beat, about launching their programs.
We’ve just released our Membership Models in News Database with details about the wide range of member-supported journalism sites. Here we dig into that data and show followers of and contributors to our research what makes for a strong, flexible, and participatory membership program.
We’ve spent three months researching news sites that have membership programs. Today we’re releasing a database that collects what we found. Here we describe some of the key characteristics of the more robust models for member-supported journalism.
In studying seven domains from co-working spaces to gaming communities, we’ve seen how organizations are being creative in designing membership. We share how they’re bringing immersive tryouts, personalized contracts, and flexibility to current and potential members.
We’re looking forward to a future with membership programs that audiences co-design with publishers, rich member participation opportunities to benefit journalism, and a clearer shared vocabulary. Today that starts with clear thinking regarding how we talk about and to potential members as inspired by Latino Rebels, The Intercept, and other sites.
European news startups share what their audiences have told them about the breakdown in believability – and how they’re counteracting it with small team investigations and member involvement in their storytelling.
This summer and fall we’re interviewing members to understand why they support media organizations and what other sites might do to entice them. You can use and remix the materials we bring to this work.
Members made a moral decision: this is something I should support. They placed a high value on transparency and the kind of in-depth journalism that shows them how things got this way—and how they could be different.
In conversations with publishers, we’re hearing that membership is an imperative part of their growth strategy but one that is fraught with resource constraints and audience limitations on capacity to care.
Digging into the details of robust membership programs requires a clearly-defined purpose and methods. We took our cue from human-centered design principles, which keep people at the heart of the process.
The reasons many journalists haven’t invested time in interacting with audiences are deep-seated and financial. How can we develop a more nuanced understanding of the potential value of audience engagement?
Remember back in March, when De Correspondent and New York University set up a year-long collaboration to learn about membership models in news? Today we take a big step by naming a skilled and experienced research professional to work on the Membership Puzzle Project.
I contacted a number of Dutch members of De Correspondent to learn more about why they share their knowledge with the writers, why they became members in the first place and what they think makes DC different. Here is what they told me.
At De Correspondent, writers are encouraged to define their own beats and pick subjects they are passionate about, driven to understand.
NYU journalism professor Jay Rosen explains why he's teaming up with De Correspondent on its U.S. launch— and why figuring out a membership model grounded in trust is one key to journalism's future.
Johannes Visser is part-time teacher, part-time Education Correspondent. He regularly uses student input (ages 15-18) in his journalism, including in his podcast Listen up!, which he puts together every other week with some of his students.
Many traditionally educated journalists think of interacting with their readers as a lot of extra work. The first instruction we give them when they start working for De Correspondent is simple: “This is your work.” We tell them that around 50% of their working time should be spent on these conversations.
If the last decade has proven anything, it's that our financial system is broken. But our Progress Correspondent Rutger Bregman wasn’t satisfied with pointing fingers at Wall Street. He decided to take matters into his own hands.