A pillar of every successful membership effort is understanding how and why audience members come to that news organization. But answering those questions can feel daunting to smaller organizations without a dedicated audience specialist.
Read moreWant to make your journalism more memberful? Find a range of proven practices, including revenue-generating routines
Illustrations by Lukas Kouwets, Momkai
We went around the world to identify memberful routines that incorporate community members’ knowledge and produce value for news organizations. Here are practical tips from 19 news sites that show how to involve your supporters in your own site’s work.
Read moreWhat media can learn from other member-driven movements
Illustrations by Lukas Kouwets, Momkai
Journalism’s traditional financial models are dying. Could churches, environmental movements, and open source communities hold clues to its survival?
Read moreWhy your community members want to aid your reporting & 25 jobs you can ask them to do
Illustration by Lukas Kouwets, Momkai
The people formerly known as the audience tell us they’re motivated to learn, contribute expertise, be heard, be granted transparency, express support for a cause, and meet people with shared values. You can learn from news organizations around the world about how they responsibly, enthusiastically allow community members past the gatekeeper and make coverage that saves and generates money.
Read more